What are cookies?
Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences and understand how you interact with them. Some cookies are essential for the site to function, while others help us improve your experience.
How we use cookies
MetricsCalculator uses cookies in three categories: essential, analytics, and advertising. You can control which non-essential cookies are active through our consent banner or by clicking "Cookie Settings" in the site footer.
Essential cookies
These are required for the site to function properly. They cannot be disabled.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| theme | Stores your light/dark mode preference | Persistent | localStorage |
| cookie_consent | Records your cookie preference choices | 365 days | localStorage |
Analytics cookies
These cookies help us understand how visitors use the site, which pages are popular, and where users encounter problems. All data is aggregated and anonymous.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
Advertising cookies
When advertising is active on the site, advertising partners may set cookies to serve relevant ads and measure campaign performance. These cookies are only set with your consent.
| Provider | Purpose | More info |
|---|---|---|
| Google AdSense / Ad Manager | Serves display ads, measures ad performance | Google Ad Policies |
As we grow, we may transition to other advertising networks (such as Mediavine). This page will be updated to reflect any changes in advertising partners.
Managing your cookie preferences
You can control cookies in several ways:
- Consent banner: When you first visit the site, a banner lets you accept or decline non-essential cookies.
- Cookie Settings: Click "Cookie Settings" in the footer at any time to update your preferences.
- Browser settings: Most browsers let you block or delete cookies. Note that blocking essential cookies may affect site functionality.
- Google opt-out: Use the Google Analytics Opt-out Add-on to disable Google Analytics across all sites.
Google Consent Mode
We use Google Consent Mode v2 to ensure that Google Analytics and advertising tags respect your cookie choices. When you decline analytics or advertising cookies:
- Google Analytics will not set cookies or collect identifiable data.
- Advertising cookies will not be set.
- Google may still collect anonymous, aggregated signals (cookieless pings) for basic measurement, but no personal data is stored.
Changes to this policy
We may update this Cookie Policy when we add or remove cookies or change advertising partners. Changes will be posted on this page with an updated date. If changes are significant, we will re-prompt for consent.
Contact
Questions about our cookie practices? Contact us.